As part of the Have It Your Way campaign, Burger King partnered with The 2 Johnnies to bring its brand message to one of Ireland’s largest and most engaged podcast audiences.
The campaign combined bespoke host-read advertising with social media content, allowing the presenters to showcase Burger King’s flame-grilled range in their own unmistakable style. With around 30% of podcast listens taking place via video, audiences also saw the hosts enjoying Burger King meals on screen, creating a more immersive and memorable brand experience.
Burger King wanted to reinforce its Have It Your Way messaging with a broad Irish audience while ensuring the campaign felt authentic to listeners.
Rather than relying on conventional advertising, the objective was to integrate the brand naturally into one of Ireland’s most trusted podcasts, leveraging the hosts’ humour and strong connection with their audience.
Objectives
GrowthStory developed a multi-channel partnership centred around The 2 Johnnies podcast, combining bespoke host reads with supporting social content.
The presenters incorporated Burger King’s messaging into the show using their trademark humour and conversational style, naturally referencing menu favourites including the Double Whopper and Chicken Royale. Rather than reading a script, the hosts made the campaign feel like part of the episode, increasing listener engagement and brand recall.
The partnership also capitalised on the podcast’s strong video audience, with listeners seeing the hosts enjoying Burger King meals during the show. Additional social media content extended the campaign beyond the podcast, reinforcing the messaging across multiple touchpoints.
The campaign demonstrated the effectiveness of pairing a nationally recognised brand with trusted podcast talent. By allowing The 2 Johnnies to deliver the creative in their own voice and extending the partnership across audio, video and social media, Burger King achieved a campaign that felt entertaining, authentic and highly memorable.
The result was an integrated partnership that delivered strong brand trust, high recall and a natural fit between creator and brand.
