Our Story

After years helping brands “do digital better” through performance media channels, Sing! is evolving with a name change to GrowthStory and a refocus on creator media sitting alongside the more established performance media services we already offer.

The rebrand reflects the popularity and power of creator media to entertain, inspire and create communities of shared interests and beliefs. We will use our performance media expertise to help scale and target our primary assets of creator and branded content.

Meet The Team

We are a team of strategists, creators, and media experts who speak the language of both brands and culture. 

Eileen Ruddy

Rebecca Horan

Daire Patel

Viraj Desai

Lydia McGrath

Tanya Madhian

How We Work

Your brand deserves a direct path to the creator economy. We provide a single point of execution that scales with you.

01

Your
Story

Defined and distinctive, nothing begins without a clear understanding of a brand’s story. We help unlock and cultivate this. 

02

Creator
First

As sources of trust and authenticity, creators are powerful connectors of brands to audiences.

03

Alignment &
Scale

Our partnerships see brands sit at the heart of the right conversations, ones that entertain, inspire and connect across formats and touchpoints.

04

Delivering
Impact

We measure how successfully our brand partnerships deliver business and brand impact.

Our News

Key Ingredients of Effective Podcast Sponsorships

The most effective integrated podcast sponsorships combine audio, video, social, editorial, experiential and measurement elements into a single partnership rather than relying solely on host-read advertising. The key components build out as