Having partnered with TradFest for the past three years, we developed and delivered their paid digital campaign across Meta, TikTok, YouTube and Google Search. Building on previous campaign insights, the strategy targeted music lovers in Ireland, the UK, the USA and key European markets to drive awareness, website traffic and ticket sales while showcasing the festival’s renowned artists and iconic Dublin venues.
Increase ticket sales while expanding TradFest’s reach to new audiences both at home and abroad. The campaign also needed to elevate awareness of the festival’s unique cultural experience and drive engagement with the artist lineup and venue offering.
We implemented a full-funnel, multi-platform paid media strategy using a mix of video and static creative tailored to each platform and audience. Campaigns were continuously optimised throughout the festival period, using audience insights and learnings from previous years to maximise performance across awareness, consideration and conversion.
The campaign delivered strong year-on-year growth, increasing website users by 49%, new users by 47%, ticket sales by 4.75% and total revenue. European markets were a standout performer for sales growth, demonstrating our success at reaching EU nations with interest in traditional Irish music and the impact of a data-led, multi-platform strategy refined through a long-term partnership.
