We played a key role in launching American Football in Europe. The helped drive the success of the Aer Lingus College Football Classic. We delivered a multi-channel digital campaign designed to build awareness, drive ticket sales and bring the excitement of American college football to audiences across key markets. The campaign ran across Social, YouTube, Audio, Programmatic Display and Taboola, targeting audiences in Ireland, the UK and Germany to maximise reach, engagement and conversions. Our work helped ensure that the Aviva Stadium sold out in both 2024 and 2025.
Generate widespread awareness and excitement for a unique international sporting event, reaching both existing American football fans and new audiences while driving ticket sales in multiple markets.
A multi-platform media strategy was implemented to deliver scale and efficiency across the customer journey. Social platforms including Facebook, Instagram, TikTok and X drove strong engagement and lower-funnel actions, while YouTube, Audio, Programmatic and Taboola expanded reach and strengthened campaign visibility.
Creative messaging focused on the energy and spectacle of college football, positioning Dublin as the destination for a world-class sporting experience. Campaign activity was tailored by market, with Ireland, the UK and Germany each optimised to maximise reach, engagement and ticket sales.
The campaign delivered significant impact across all our target markets, achieving 25M+ impressions and reaching 8M+ unique users. Social was the strongest-performing channel, driving the majority of engagement and revenue, while YouTube, Audio and Programmatic delivered valuable incremental reach across Ireland and European markets.
